Crisis Communication Workshop

Friday 10 am – 4 pm, one day

Indicative maximum class size: 16

In the modern world an organisation is often challenged to respond to crises; catastrophe and potential disasters can threaten our customers or our business or embarrass our stakeholders or staff at any moment.

No matter what size your business or what industry you work in, issues such as supply chain destabilisation, forced closure, death in the workplace, or an unexpected disaster can suddenly occur and demand our attention and intelligent management response.

Most importantly, that means being prepared and anticipating crises.

On this course, you’ll be introduced to the theory and practice of crisis management.

Course Description

You’ll be introduced to models of how to manage crises and real examples of global crises, looking at how to prepare for crises and how to respond to them.

Considering a potential crisis for your specific industry sector, you’ll complete tasks from a stakeholder’s perspective to reflect on industry, government, and society.

You’ll be presented with the key concepts of Public and Community Relations and a communications crisis response, looking at the potential future challenges likely to impact on your industry, environment, and future, formulating your own ‘crisis plan’.

During the course you will:

• think about crises in terms of the pre-crisis, the crisis event, and the post-crisis from a global perspective
• put the theory into practice and prepare to manage the communications and PR around a crisis
• complete an exercise experiencing a ‘real’ crisis situation
• react to and responding to the crisis, to formulate a credible communications response
• look at how and whether a crisis can be turned into an opportunity.

What will I gain?

By the end of the course, you will have put together your own crisis management plan and have lots of notes and ideas on different crisis management models to take away with you.

You’ll also leave with a greater confidence to respond effectively to any crisis.

Level: Professional

Entry requirement: You should have an enthusiasm for sharing ideas and an interest in developing your communication skills.

Where you’ll learn: You will be based in the classrooms on the City Campus.

Tutor Profile: Jodie Heginbotham (MCIPR) is an award-winning business owner and results-driven communications professional with experience working in-house, agency side and as a freelancer managing media relations and implementing industry-recognised national campaigns across sector specialisms including fashion, construction, retail and healthcare.

She has a Masters in Magazine Journalism (from Nottingham Trent University), a Diploma in Professional Public Relations and is an accredited member of the Chartered Institute of Public Relations (CIPR).

She is currently Module Leader on the Intro to PR & Communications and Fashion Journalism modules, which are both part of NTU's BA Journalism and BA Broadcast Journalism courses.

Any questions?

Contact the short course team:

Email: [email protected]

Tel: +44 (0)115 848 2813