PRLearn about the skills associated with the practice of marketing and become equipped with the knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction. PRCrisis Communication WorkshopDescriptionFriday 10 am – 4 pm, one day Indicative maximum class size: 16 In the modern world an organisation is often challenged to respond to crises; catastrophe and potential disasters can threaten our customers or our business or embarrass our stakeholders or staff at any moment. No matter what size your business or what industry you work in, issues such as supply chain destabilisation, forced closure, death in the workplace, or an unexpected disaster can suddenly occur and demand our attention and intelligent management response. Most importantly, that means being prepared and anticipating crises. On this course, you’ll be introduced to the theory and practice of crisis management.
Marketing and PR for Small BusinessesDescriptionSaturdays 10 am – 4 pm, three weeks Indicative maximum class size: 16 Whether you are self-employed or running a small or medium sized enterprise (SME), marketing is a vital tool, and it can be hard to understand what we should be doing when it comes to applying it effectively. On this course, you’ll to apply marketing theories to your business to consider what, if anything, you need to be doing differently or better to become more profitable. You’ll have the opportunity to develop a marketing plan for your business, review your current promotional activities, and consider new opportunities. The course is also open to anyone with an interest in marketing who wants to develop the knowledge and skills which they can apply in any area of their life – whether marketing yourself or developing your creativity and writing skills. Secure your place with a deposit If you're booking two months or more before the course starts, we can accept a £100 deposit to secure your place. The balance is due one month before the course starts.
PR for Absolute BeginnersDescriptionSaturdays 10 am – 4 pm, two days Indicative maximum class size: 16 Public Relations (PR) is the art of influence; it’s engaging with the media and encouraging the press to represent your organisation in a positive way. This course is an introduction to all elements of PR; from managing how you are represented in the media to how you’re perceived by your stakeholders and the wider public. It will build your confidence, writing and communication skills, and challenge you to organise your ideas, developing your creative thinking and problem-solving abilities. You’ll be introduced to producing accurate and powerful copywriting and get tips and tricks to make your PR better. Whether you want to develop PR skills for work or invest in your personal development, this short course will inspire and engage you to create newsworthy stories and ignite your passion for PR.
Unlocking the Power of PR: A Beginner's Guide to PR and Social MediaDescriptionMonday to Wednesday, 10 am - 4 pm, three days Indicative maximum class size: 14 This course is about how to harness the power of PR and social media to raise your organisation’s profile through positive media coverage. It is ideal for small business owners, charities and entrepreneurs who want to learn how to tell your story in a way to generate publicity that will grow your organisation, gain visibility and celebrate your success. Secure your place with a deposit If you're booking two months or more before the course starts, we can accept a £100 deposit to secure your place. The balance is due one month before the course starts.
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