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Delivering Value

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Course Information

Group in lecture

This module explores aspects of customers, markets and service delivery, looking at how organisations deliver superior value and achieve competitive advantage.   

Course Code

ESC03

Course Dates

27th March 2017 – 29th March 2017

Places Available

Course Leader

Helen Sharp

Course Fee

£1620.00
Course Description

The module looks to explore models and techniques used in delivering value through managing key marketing and operations functions within an organisation. The aim of the module is to enable you to recognise more clearly what constitutes ‘Value’ to customers and to understand the range of methods that an organisation can use to improve the value it delivers to its customers.

The content of the module includes:

  • Developing the marketing infrastructure and the operational aspects of marketing to create value 
  • Managing new and existing brands, products and services in a range of markets
  • Managing channel and stakeholder relationships 
  • Understanding what it is to deliver value from the customer perspective.
  • Trade-off choices and why operations and marketing need to be aligned
  • Managing and reducing variability in a delivery system
  • Principles, theories and concepts that support decision making.
  • Continual improvement – culture, practice and tools