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PR for Beginners

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Course Information

pen and paper

Friday 10 am - 4 pm

Indicative maximum class size: 14

Is your business missing out on valuable media coverage because of a fear of journalists and confusion over what they want?

Well, help is at hand.

Award winning journalist Mary Murtagh has spent 15 years as a reporter on the UK’s biggest regional papers.

She knows what makes the media tick and how to attract their attention.

With her specialist training she can teach you the skills needed to promote your business in print and social media and on radio and television.

Enquiring from a business? Ask us about bespoke courses and group rates.

Course Code


Course Date

3rd November 2017

Course Fee

Course Description

This course is for anyone working in any type of environment who has a project they need to communicate to the media.

  • Got a new contract you want to brag about? Mary can teach you how to present this information in a way that engages reporters and gets it on their news agenda.
  • Want to drum up clients and contracts? Mary can teach you how to raise your profile to attract potential new customers.

On this course you will:

  • learn what makes a good story and how to spot them in your daily business routine
  • explore how the media works and what to do when approached by reporters or photographers
  • identify the top tips for writing press releases which always get used
  • gain insider secrets about how to get your business media coverage.

The workshop is fun and full of vital information you won’t find in any marketing book or PR website.

It's a mixture of presentations, discussions and practical hands-on training.

What will I gain?

You'll walk away with a simple toolkit of skills to get the best for your business out of the media.

These will be skills to apply to your job now, or useful additions to your CV.

Tutor profile: Mary Murtagh is an award-winning news reporter, video journalist, media trainer, copywriter and PR - and ex-military trainer.

With 15 years’ experience of working in newsrooms across the UK and USA she now runs her own successful business, sharing insider knowledge with anyone who needs to put their best foot forward with the media.

Every year Mary helps thousands of businesses get millions of pounds worth of free publicity in print, radio and television coverage.

She works for private and public sector clients such as the Department of Health, Symphony Housing Group, Eastman Chemicals, UNICEF and the Greater Manchester Fire and Rescue Service.

She is regularly deployed overseas to take part in MOD and NATO military exercises where she trains senior officers to handle difficult interviews dealing with fatal accidents, mistakes, complex political situations and justifying military action.

Back in the UK she takes part in emergency planning exercises covering natural disasters, nuclear submarine leaks and power station catastrophes, producing social media updates, print and broadcast news items to simulate the media’s reaction.

Any questions? Contact the short course team:


Telephone: +44 (0)115 848 2813


"The PR advice that Mary shared with me was invaluable when I landed a prestigious new contract. Her  workshop was excellent and the subsequent one-to-one PR work we did has completely changed the way I approach the media. I now know what journalists are looking for, how to put together press releases that don't end up in the wastepaper basket and what makes a story. Mary's an expert at this - I'm really glad I had the benefit of her no-nonsense wisdom." RH

“I took you on your word re: thanking the reporter for coverage etc. and then followed it up with a quick email on Wednesday re: a stricken cruise ship in Holyhead. I sold it as a good news story for the Welsh economy, a little windfall helping to sustain tourist jobs in North Wales, as you suggested. Blow me first thing Thursday morning I'm being interviewed on Holyhead quay side and this was followed up by interviews of passengers and some great footage of our business! It was aired on the ITV news at 6 and 10 o'clock on Thursday night, great coverage. Thanks for the advice.” CO