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How to communicate internally

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Course Information

pen and paper

Friday 10 am - 4 pm

Indicative maximum class size: 14

The intranet, newsletters and magazines are often used to keep in touch with the public, stakeholders and other interested parties.

On this day-long workshop you’ll learn how to apply basic journalistic principles to keep your copy legally safe, informative and, most importantly, a good read.

Enquiring from a business? Ask us about bespoke courses and group rates.

Course Code

CSCHOW1

Course Date

3rd November 2017

Course Fee

£275.00
Course Description

The course is about how to write well and is a combination of practical activities, talks and discussions.

On this course you will:

  • develop your writing skills in relation to your audience
  • identify the ‘intro’ to a story
  • learn the importance of quotes and using plain language
  • troubleshoot, using case studies of good and bad internal publications
  • learn what makes a great photograph, how to use them well and how to brief photographers
  • learn how to handle bad news well
  • develop your editing skills so that you can turn a 600-word document into a 200-word snappy news story.

What will I gain?

By the end of the day you will have the skills to create compelling and influential written communications.

Tutor profile: Mary Murtagh is an award-winning news reporter, video journalist, media trainer, copywriter and PR - and ex-military trainer.

With 15 years’ experience of working in newsrooms across the UK and USA she now runs her own successful business, sharing insider knowledge with anyone who needs to put their best foot forward with the media.

Every year Mary helps thousands of businesses get millions of pounds worth of free publicity in print, radio and television coverage. She works for private and public sector clients such as the Department of Health, Symphony Housing Group, Eastman Chemicals, UNICEF and the Greater Manchester Fire and Rescue Service.

She is regularly deployed overseas to take part in MOD and NATO military exercises where she trains senior officers to handle difficult interviews dealing with fatal accidents, mistakes, complex political situations and justifying military action.

Back in the UK she takes part in emergency planning exercises covering natural disasters, nuclear submarine leaks and power station catastrophes, producing social media updates, print and broadcast news items to simulate the media’s reaction.

Any questions? Contact the short course team:

Email

Telephone: +44 (0)115 848 2813

"The PR advice that Mary shared with me was invaluable when I landed a prestigious new contract. Her  workshop was excellent and the subsequent one-to-one PR work we did has completely changed the way I approach the media. I now know what journalists are looking for, how to put together press releases that don't end up in the wastepaper basket and what makes a story. Mary's an expert at this - I'm really glad I had the benefit of her no-nonsense wisdom." RH

“I took you on your word re: thanking the reporter for coverage etc. and then followed it up with a quick email on Wednesday re: a stricken cruise ship in Holyhead. I sold it as a good news story for the Welsh economy, a little windfall helping to sustain tourist jobs in North Wales, as you suggested. Blow me first thing Thursday morning I'm being interviewed on Holyhead quay side and this was followed up by interviews of passengers and some great footage of our business! It was aired on the ITV news at 6 and 10 o'clock on Thursday night, great coverage. Thanks for the advice.” CO